My Path

Discover the experiences that shaped my design path

H. Cagatayhan Kurt

Senior Product (UI/UX) Designer

Get to know me a little bit more

Hello, I’m Cagatayhan and I’m 30 years old. With a passion for design that started in 2003 as a hobby and turned into a career in 2011 filled with love, I always striving to learn and stay up-to-date on the latest technologies. I worked from Web3 to DeFi, SaaS to B2B, Fintech, and Shopping products, which I got covered with my expertise. My general design line is simplicity, fewer click, and easy-to-use. I keep the user experience in my focus to make the world a more livable place. Besides, I have a funny, collaborative, team player, fast-learner, and quick-adapt personality.

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I addicted to the exploring and gain new experiences!

Outside of my professional design work, I’m an avid learner and explorer. I believe in continuous personal growth, which has led me to develop a diverse set of interests that complement my design expertise. I regularly engage in hobbies which fuel my creativity and give me a fresh perspective when approaching design challenges.

Additionally, I’m passionate about travel, experiencing new cultures, and understanding different ways of life. These experiences allow me to think globally and incorporate cultural sensitivity into my work.

These hobbies and experiences not only shape me as a person but also influence my professional work, helping me stay inspired and versatile in the ever-evolving field of design.

Working History

Work Experiences

Self Employed

/

Freelance

From 2011 to Present, I provided more than 2000 design services to more than 300 companies/persons in Turkey, EU, UK and US, first as a freelance and then as a company. I know it sounds weird, but I have provide in every field for a long time since I have not determined any design field. I spent a lot of time improving myself in every field. After choosing the UI/UX designer path, it made more sense for me to become professional in this field, but we cannot go back to the past for wishful thinking.

In general, I did Web and Mobile UI/UX designs, logo & branding designs, animation (gif) and video designs, printed designs (business cards, magazines, catalogues, brochures, car wraps and similar), social media management (design perspective).

I mostly designed in the fields of Finance, Blockchain, B2B/B2C/C2C, SaaS, Shopping, Blog/News.

Firstly I found customers from B2B marketplaces (Fiverr, Upwork, Freelancer, R10, Bionluk and similar) and then I continued to find customers from B2B marketplaces, but my newest customers are friends or connections of my old customers. I got a lot of customers through word of mouth advertising.

Jun 2011

Present

Growth / Remote

KEOM Protocol

/

Senior Product Designer

Remote

🪁 Keom Protocol is an AI-enhanced suite of ZK powered trading products.
Powered by Polygon Network and Powered by PYTH Network
https://www.keom.io

---------------

During my time at KEOM, the platform experienced significant growth:

👉 Total Value Locked (TVL) increased 1000%
👉 User base surged around 1500%
👉 Daily fees and revenue saw a remarkable rise of approximately 2500%.
👉 Negative feedback related to usability issues dropped by 80%

I joined KEOM Protocol to revitalize their design, starting with a complete overhaul of the existing user interface. Utilizing Figma, I built and maintained a massive design system, ensuring consistency and scalability across the platform. I actively gathered user feedback via Typeform and conducted one-on-one interviews through Google Meet to better understand user needs. Regular A/B tests in our Discord community allowed me to collect feedback and iterate on designs quickly.

I delivered responsive designs for various critical components of the platform, including the landing page, lending market, leveraged market, real-world assets, and an AI-driven crypto market dashboard. Additionally, I designed a loyalty dashboard to enhance user engagement. Beyond product design, I also provided marketing and presentation designs when needed, ensuring that every visual aligned with the brand’s standards.

I developed the landing page using Webflow, embracing no-code solutions to bring designs to life seamlessly. My hand-off documentation was precise and well-structured, ensuring smooth collaboration with the development team. I also created and animated 3D assets using Spline to elevate the user experience.

To further optimize the platform, I monitored user behavior through Hotjar and Google Analytics, continuously iterating the product to improve usability. I also crafted live prototypes and wireframes in Figma to present to stakeholders and users during usability tests, ensuring alignment with business goals and user expectations.

May 2022

Sep 2024

Full Time / Remote

GOGO Protocol

/

Senior Product Designer

At GOGO Protocol, my primary focus was redesigning the existing (v1) website to enhance the user experience, especially for both web2 and web3 users. Collaborating closely with Product Manager Michael Lwin, we aimed to create a seamless experience for traditional investors (web2 users) entering the web3 space. Our goal was to make crypto savings intuitive and accessible under the "One-click Crypto Savings" initiative.

We developed features such as one-click wallet creation, deposits, withdrawals, buy/sell functionality, and vault creation. I focused on creating tutorials and user-friendly interfaces that demystified complex web3 actions, making the platform approachable for users with varying levels of blockchain experience.

Throughout the project, I applied Design Thinking methodologies:

Empathize: Created detailed user personas and empathy maps to understand diverse user needs. Mapped user journeys to identify the best onboarding pipeline.

Define: Identified current issues within the platform and user challenges.
Ideate: Designed solutions that addressed pain points, making complex web3 processes simple and streamlined.

Prototype: Created low-fidelity wireframes and high-fidelity interfaces in Figma, using animated prototypes to communicate ideas with the team.

Usability Testing: Conducted tests on both prototypes and the front-end coded product. After launch, we collected user feedback through Typeform to continue refining the product.

Additionally, I conducted a comprehensive competitor analysis by reviewing 556 DeFi products on CoinMarketCap, compiling design insights from the top 174 ranked platforms. This analysis informed our design strategy, positioning GOGO Protocol competitively in the DeFi space.

May 2022

Aug 2023

Full Time / Berlin

Brand Sem

/

Product & Branding Designer

I was designing Web and Mobile interface design, Creating Design System, Branding at Brand Sem company.

Oct 2020

Mar 2021

Full Time / Istanbul

Lsdb.Live

/

Product Designer

I provided UI/UX design services for Web Player, Landing Page and Mobile Application at LSDB.

Jun 2019

Nov 2019

Contract / San Francisco

N2 Mobil

/

Product Designer

While working as UI/UX Designer at N2Mobil, I designed Corporate Web UI/UX Design, Management Panel, Mobile Application and Fleet Management Panel UI/UX Design.

Oct 2018

Mar 2019

Full Time / Ankara

Working History

Work Experiences

Self Employed

/

Freelance

From 2011 to Present, I provided more than 2000 design services to more than 300 companies/persons in Turkey, EU, UK and US, first as a freelance and then as a company. I know it sounds weird, but I have provide in every field for a long time since I have not determined any design field. I spent a lot of time improving myself in every field. After choosing the UI/UX designer path, it made more sense for me to become professional in this field, but we cannot go back to the past for wishful thinking.

In general, I did Web and Mobile UI/UX designs, logo & branding designs, animation (gif) and video designs, printed designs (business cards, magazines, catalogues, brochures, car wraps and similar), social media management (design perspective).

I mostly designed in the fields of Finance, Blockchain, B2B/B2C/C2C, SaaS, Shopping, Blog/News.

Firstly I found customers from B2B marketplaces (Fiverr, Upwork, Freelancer, R10, Bionluk and similar) and then I continued to find customers from B2B marketplaces, but my newest customers are friends or connections of my old customers. I got a lot of customers through word of mouth advertising.

Jun 2011

Present

Growth / Remote

KEOM Protocol

/

Senior Product Designer

Remote

🪁 Keom Protocol is an AI-enhanced suite of ZK powered trading products.
Powered by Polygon Network and Powered by PYTH Network
https://www.keom.io

---------------

During my time at KEOM, the platform experienced significant growth:

👉 Total Value Locked (TVL) increased 1000%
👉 User base surged around 1500%
👉 Daily fees and revenue saw a remarkable rise of approximately 2500%.
👉 Negative feedback related to usability issues dropped by 80%

I joined KEOM Protocol to revitalize their design, starting with a complete overhaul of the existing user interface. Utilizing Figma, I built and maintained a massive design system, ensuring consistency and scalability across the platform. I actively gathered user feedback via Typeform and conducted one-on-one interviews through Google Meet to better understand user needs. Regular A/B tests in our Discord community allowed me to collect feedback and iterate on designs quickly.

I delivered responsive designs for various critical components of the platform, including the landing page, lending market, leveraged market, real-world assets, and an AI-driven crypto market dashboard. Additionally, I designed a loyalty dashboard to enhance user engagement. Beyond product design, I also provided marketing and presentation designs when needed, ensuring that every visual aligned with the brand’s standards.

I developed the landing page using Webflow, embracing no-code solutions to bring designs to life seamlessly. My hand-off documentation was precise and well-structured, ensuring smooth collaboration with the development team. I also created and animated 3D assets using Spline to elevate the user experience.

To further optimize the platform, I monitored user behavior through Hotjar and Google Analytics, continuously iterating the product to improve usability. I also crafted live prototypes and wireframes in Figma to present to stakeholders and users during usability tests, ensuring alignment with business goals and user expectations.

May 2022

Sep 2024

Full Time / Remote

GOGO Protocol

/

Senior Product Designer

At GOGO Protocol, my primary focus was redesigning the existing (v1) website to enhance the user experience, especially for both web2 and web3 users. Collaborating closely with Product Manager Michael Lwin, we aimed to create a seamless experience for traditional investors (web2 users) entering the web3 space. Our goal was to make crypto savings intuitive and accessible under the "One-click Crypto Savings" initiative.

We developed features such as one-click wallet creation, deposits, withdrawals, buy/sell functionality, and vault creation. I focused on creating tutorials and user-friendly interfaces that demystified complex web3 actions, making the platform approachable for users with varying levels of blockchain experience.

Throughout the project, I applied Design Thinking methodologies:

Empathize: Created detailed user personas and empathy maps to understand diverse user needs. Mapped user journeys to identify the best onboarding pipeline.

Define: Identified current issues within the platform and user challenges.
Ideate: Designed solutions that addressed pain points, making complex web3 processes simple and streamlined.

Prototype: Created low-fidelity wireframes and high-fidelity interfaces in Figma, using animated prototypes to communicate ideas with the team.

Usability Testing: Conducted tests on both prototypes and the front-end coded product. After launch, we collected user feedback through Typeform to continue refining the product.

Additionally, I conducted a comprehensive competitor analysis by reviewing 556 DeFi products on CoinMarketCap, compiling design insights from the top 174 ranked platforms. This analysis informed our design strategy, positioning GOGO Protocol competitively in the DeFi space.

May 2022

Aug 2023

Full Time / Berlin

Brand Sem

/

Product & Branding Designer

I was designing Web and Mobile interface design, Creating Design System, Branding at Brand Sem company.

Oct 2020

Mar 2021

Full Time / Istanbul

Lsdb.Live

/

Product Designer

I provided UI/UX design services for Web Player, Landing Page and Mobile Application at LSDB.

Jun 2019

Nov 2019

Contract / San Francisco

N2 Mobil

/

Product Designer

While working as UI/UX Designer at N2Mobil, I designed Corporate Web UI/UX Design, Management Panel, Mobile Application and Fleet Management Panel UI/UX Design.

Oct 2018

Mar 2019

Full Time / Ankara

Working History

Work Experiences

Self Employed

/

Freelance

From 2011 to Present, I provided more than 2000 design services to more than 300 companies/persons in Turkey, EU, UK and US, first as a freelance and then as a company. I know it sounds weird, but I have provide in every field for a long time since I have not determined any design field. I spent a lot of time improving myself in every field. After choosing the UI/UX designer path, it made more sense for me to become professional in this field, but we cannot go back to the past for wishful thinking.

In general, I did Web and Mobile UI/UX designs, logo & branding designs, animation (gif) and video designs, printed designs (business cards, magazines, catalogues, brochures, car wraps and similar), social media management (design perspective).

I mostly designed in the fields of Finance, Blockchain, B2B/B2C/C2C, SaaS, Shopping, Blog/News.

Firstly I found customers from B2B marketplaces (Fiverr, Upwork, Freelancer, R10, Bionluk and similar) and then I continued to find customers from B2B marketplaces, but my newest customers are friends or connections of my old customers. I got a lot of customers through word of mouth advertising.

Jun 2011

Present

Growth / Remote

KEOM Protocol

/

Senior Product Designer

Remote

🪁 Keom Protocol is an AI-enhanced suite of ZK powered trading products.
Powered by Polygon Network and Powered by PYTH Network
https://www.keom.io

---------------

During my time at KEOM, the platform experienced significant growth:

👉 Total Value Locked (TVL) increased 1000%
👉 User base surged around 1500%
👉 Daily fees and revenue saw a remarkable rise of approximately 2500%.
👉 Negative feedback related to usability issues dropped by 80%

I joined KEOM Protocol to revitalize their design, starting with a complete overhaul of the existing user interface. Utilizing Figma, I built and maintained a massive design system, ensuring consistency and scalability across the platform. I actively gathered user feedback via Typeform and conducted one-on-one interviews through Google Meet to better understand user needs. Regular A/B tests in our Discord community allowed me to collect feedback and iterate on designs quickly.

I delivered responsive designs for various critical components of the platform, including the landing page, lending market, leveraged market, real-world assets, and an AI-driven crypto market dashboard. Additionally, I designed a loyalty dashboard to enhance user engagement. Beyond product design, I also provided marketing and presentation designs when needed, ensuring that every visual aligned with the brand’s standards.

I developed the landing page using Webflow, embracing no-code solutions to bring designs to life seamlessly. My hand-off documentation was precise and well-structured, ensuring smooth collaboration with the development team. I also created and animated 3D assets using Spline to elevate the user experience.

To further optimize the platform, I monitored user behavior through Hotjar and Google Analytics, continuously iterating the product to improve usability. I also crafted live prototypes and wireframes in Figma to present to stakeholders and users during usability tests, ensuring alignment with business goals and user expectations.

May 2022

Sep 2024

Full Time / Remote

GOGO Protocol

/

Senior Product Designer

At GOGO Protocol, my primary focus was redesigning the existing (v1) website to enhance the user experience, especially for both web2 and web3 users. Collaborating closely with Product Manager Michael Lwin, we aimed to create a seamless experience for traditional investors (web2 users) entering the web3 space. Our goal was to make crypto savings intuitive and accessible under the "One-click Crypto Savings" initiative.

We developed features such as one-click wallet creation, deposits, withdrawals, buy/sell functionality, and vault creation. I focused on creating tutorials and user-friendly interfaces that demystified complex web3 actions, making the platform approachable for users with varying levels of blockchain experience.

Throughout the project, I applied Design Thinking methodologies:

Empathize: Created detailed user personas and empathy maps to understand diverse user needs. Mapped user journeys to identify the best onboarding pipeline.

Define: Identified current issues within the platform and user challenges.
Ideate: Designed solutions that addressed pain points, making complex web3 processes simple and streamlined.

Prototype: Created low-fidelity wireframes and high-fidelity interfaces in Figma, using animated prototypes to communicate ideas with the team.

Usability Testing: Conducted tests on both prototypes and the front-end coded product. After launch, we collected user feedback through Typeform to continue refining the product.

Additionally, I conducted a comprehensive competitor analysis by reviewing 556 DeFi products on CoinMarketCap, compiling design insights from the top 174 ranked platforms. This analysis informed our design strategy, positioning GOGO Protocol competitively in the DeFi space.

May 2022

Aug 2023

Full Time / Berlin

Brand Sem

/

Product & Branding Designer

I was designing Web and Mobile interface design, Creating Design System, Branding at Brand Sem company.

Oct 2020

Mar 2021

Full Time / Istanbul

Lsdb.Live

/

Product Designer

I provided UI/UX design services for Web Player, Landing Page and Mobile Application at LSDB.

Jun 2019

Nov 2019

Contract / San Francisco

N2 Mobil

/

Product Designer

While working as UI/UX Designer at N2Mobil, I designed Corporate Web UI/UX Design, Management Panel, Mobile Application and Fleet Management Panel UI/UX Design.

Oct 2018

Mar 2019

Full Time / Ankara

Skills

Tools I've improved my experience

Figma

Sketch

Framer

Webflow

Miro

Flowmapp

Balsamiq

Hotjar

After Effects

Illustrator

Photoshop

Spline

Procreate

Zeplin

Protopie

Zapier

Slack

Notion

Trello

Clickup

Jira

Skills

Tools I've improved my experience

Figma

Sketch

Framer

Webflow

Miro

Flowmapp

Balsamiq

Hotjar

After Effects

Illustrator

Photoshop

Spline

Procreate

Zeplin

Protopie

Zapier

Slack

Notion

Trello

Clickup

Jira

Skills

Tools I've improved my experience

Figma

Sketch

Framer

Webflow

Miro

Flowmapp

Balsamiq

Hotjar

After Effects

Illustrator

Photoshop

Spline

Procreate

Zeplin

Protopie

Zapier

Slack

Notion

Trello

Clickup

Jira

Abilities

Mastering every aspect of modern design

UI Design

UX Research

Design System

Branding

Printing Design

Wireframing

User Persona

Storyboarding

Prototyping

Motion Design

Interaction Design

Design Thinking

Journey Mapping

Information Architecture

User Interview

Usability Testing

User Surveys

Competitor Analysis

User Behavior

A/B Testing

Habit Forming Products

Data Monitoring

Hand-off Documentation

Agile Methodology

Scrum Methodology

No-Code Development

Collaboration

Management

Abilities

Mastering every aspect of modern design

UI Design

UX Research

Design System

Branding

Printing Design

Wireframing

User Persona

Storyboarding

Prototyping

Motion Design

Interaction Design

Design Thinking

Journey Mapping

Information Architecture

User Interview

Usability Testing

User Surveys

Competitor Analysis

User Behavior

A/B Testing

Habit Forming Products

Data Monitoring

Hand-off Documentation

Agile Methodology

Scrum Methodology

No-Code Development

Collaboration

Management

Abilities

Mastering every aspect of modern design

UI Design

UX Research

Design System

Branding

Printing Design

Wireframing

User Persona

Storyboarding

Prototyping

Motion Design

Interaction Design

Design Thinking

Journey Mapping

Information Architecture

User Interview

Usability Testing

User Surveys

Competitor Analysis

User Behavior

A/B Testing

Habit Forming Products

Data Monitoring

Hand-off Documentation

Agile Methodology

Scrum Methodology

No-Code Development

Collaboration

Management

Language

Language

Turkish / Native

English / B2

University

Education

Political Science and Public Administration

Bachelor's Degree

Sep 2014

Jun 2018

Konya / Turkiye