Gigcep: a gamified earn-by-tasks mobile app, landing page and brand for rewards users

Overview

Gigcep is a rewards platform from Turkey, run by GİGDATA Bilgi Teknolojileri, that turns spare time into value: users download the app, create an account and complete simple gigs to collect points and win gifts. [1] Rewards can be transferred to a Papara account, and the Android app lists more than 50,000 downloads on Google Play. [2]

I redesigned the product through my studio, Beew, over about three months in 2025: a new brand foundation, a landing page built for downloads, and a mobile app of one main screen and around 30 sub-screens that covers the whole earning journey.

The challenge

Gigcep’s idea is simple, do small tasks, get rewarded, but the product did not feel that way. The app and site looked dated, the core actions were buried, and nothing gave people a reason to come back tomorrow.

• Outdated visual style and inconsistent UI across mobile and web.
• A weak UX structure that made key pages and actions hard to reach.
• Low engagement: few motivation loops and an unclear rewards experience.
• No brand foundation, no consistent logo, voice, colours or guidelines.

Goals

• A conversion-focused landing page with clear value messaging and strong calls to action.
• A mobile UX where every core flow is reachable in fewer steps.
• Gamified UI patterns that make earning rewards feel fun.
• A consistent brand system: logo, voice, colour palette and a brand book.

Approach

1. Keep the points in view

Points are the reason people open the app, so the balance never hides. A large Gig Point card leads the home screen, and a small points chip sits in the header of every other screen.

2. Give people a reason to return

Daily login streaks, a same-day task marathon, friend invitations, raffles and a wheel of fortune turn one-off visits into a habit. Each win ends on a celebration screen, not a silent number change.

3. Make the rules clear before the work

Gigs are only rewarded when the proof is right. Every task, linked account and upload screen shows its rules and evidence requirements up front, so people know exactly what counts before they start.

4. One brand everywhere

A single purple palette, a geometric G mark and the same friendly voice run through the app (in light and dark themes), the landing page, the store listing and social profiles.

The solution

Brand identity

The new logo is a bold G built on a grid, set in a glossy purple app icon that stands out on a home screen. The same colours and imagery carry into store banners and social profiles.

Landing page

The landing page answers three questions in order: what Gigcep is, how it works in three steps (download, sign up, follow the instructions and earn), and what people say about it, followed by an FAQ. A purple download banner and footer close every scroll.

Onboarding and sign-up

Three onboarding slides introduce a new way to earn, real gigs from real users and how to track earnings. Sign-up, log-in, password reset and code verification share one sheet-style layout, so the account flow feels short and familiar.

Home and gigs

The home screen shows the Gig Point balance with a Claim Reward button, then tiles for trends, surveys, bonuses and events, and live gig streams by platform. Gig lists can be filtered by points, category and brand, and each gig opens a detail page with clear instructions and an evidence upload area.

Bonuses, surveys and rewards

The bonuses screen collects every extra way to earn: a 7-day login series, a same-day marathon, a friend invitation bonus and a raffle with a wheel of fortune. Short surveys show their length and reward up front, and every win lands on a congratulations screen.

Linked accounts and support

Many gigs happen on social platforms, so users link their Instagram, X, Facebook, TikTok and other accounts, each checked against visible rules. When something goes wrong, a support area lists requests by status and opens into a chat with the team. Modals handle invitations, gift card redemptions, hiding and reporting gigs.

Results

• One landing page designed for clarity, trust and downloads, for desktop and mobile.
• One main screen and about 30 mobile sub-screens covering the full product experience.
• A more engaging, reward-forward interface designed to support retention and repeat use.
• A full brand refresh: logo, tone of voice, colour scale and brand guidelines.

Gigcep runs at gigcep.com with the three-step story and download banner, and its Android app is live on Google Play. [1] [2]

Key takeaways

• In a rewards product, the balance is the interface: never hide it.
• Small daily goals build habits better than one big reward.
• Clear rules before the task mean fewer rejections and more trust.
• A brand only works if the app, site, store and social all speak the same way.