Mention: website design for an end-to-end encrypted enterprise messenger

Overview

Mention launched as an “end-to-end encrypted enterprise messenger”: a Slack and Microsoft Teams alternative that doesn’t hand customers’ communication data to the vendor, built for regulated environments and companies with intellectual property to protect. [1]

The product had robust encryption and compliance, but the website didn’t convey them with enough clarity, authority or emotion. I redesigned it through my studio, Beew, in one month in 2025: homepage, feature sections, pricing and contact pages for desktop and mobile, plus the components to keep building on.

The challenge

Enterprise buyers already know Slack and Teams. A new messenger has to win on one thing they care about deeply, privacy, and prove it quickly.

• Explain complex privacy features in a simple, credible way.
• Stand out from feature-rich incumbents like Slack.
• Earn the trust of enterprise clients in regulated industries.
• Structure pricing and feature sets clearly for decision-makers.
• Support lead generation with a conversion-focused design.

Goals

• Make privacy the hero of the brand story.
• Lift brand perception with a premium, modern look that matches or surpasses Slack and Teams.
• Explain encryption, local key storage and AI-free messaging clearly enough to support sales and compliance conversations.
• Guide visitors to action with clear calls to action, pricing comparison and a contact-first sales path.
• Build a design system that scales with product and marketing needs.

Approach

1. Start from the buyer’s worries

The research focused on three questions: buyers’ hesitation about tools that run AI on internal communications, the role privacy plays in choosing a vendor, and the friction they feel with their current messaging tools. Each one became a section of the site.

2. Say privacy in plain words

“Your data isn’t our training set.” Each safeguard, end-to-end encryption, local key management, automatic key rotation, gets one short, plain explanation of what it does for the customer.

3. Look as trustworthy as the product is

A mix of dark and light sections, confident typography and blue tones for credibility, with badges, ratings and partner logos that show security credentials at a glance.

4. Build blocks, not pages

Cards, feature blocks, pricing tables and form layouts were designed as reusable components, so the team could assemble new pages and landing variants without starting over.

The solution

Homepage: privacy-first from the first line

The hero says exactly what Mention is, a secure enterprise messenger and an alternative to Slack and Teams that gives no one, not even AI, access to your conversations, and shows the product right below. Short feature tags follow: end-to-end encryption, unlimited workspaces, encrypted file sending, continuous backups.

Trust and proof

A “Built for Trust” section pairs partner logos with review ratings, and a dark statement section argues that end-to-end encryption is now a must-have, backed by industry statistics on data breaches.

Security features, explained

“Built for critical infrastructure” is a feature grid where each card answers one question: end-to-end encryption, local key management, automatic key rotation and 24/7 customer support. The most important cards carry a trial call to action.

Product showcase

“All the essentials” shows the app itself: real-time chat, threads, direct messages and encrypted file sending, each with a product mockup. It answers the silent question every buyer has, is a private messenger as usable as Slack?

Pricing for SMBs and enterprises

Pricing has two clear paths: a Professional plan with a per-user price for growing teams, and an Enterprise plan that starts a conversation. A comparison table lines up users, support, workspaces, admins, message history, file sending and storage.

Contact sales

Enterprise deals start with a conversation, so the contact page is a focused lead form, name, work email, job title, company and size, country and the question, next to a friendly support photo and a security badge.

Results

• A website that makes privacy the centre of Mention’s story and explains it in plain language.
• A clearer flow and information architecture across homepage, features, pricing and contact.
• Positive feedback from enterprise clients on the clarity of the design and the transparency of the messaging.
• A scalable design foundation that let Mention’s team launch several landing page variants after the project.

Key takeaways

• When incumbents win on features, compete on the one thing they can’t claim.
• Security copy works best as one plain sentence per safeguard.
• Show the product: buyers need to see that private doesn’t mean harder to use.
• Reusable blocks keep paying off after launch.